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Reflection from User Testing

//instruction: Here's the Real-time document for recording the comment from the audience.

 

Preparation:

1. Poster

Introduction: This report outlines the design choices and elements used in creating a poster to evoke mystery and time travel. The keyframe shot selected for the design focuses on portraying the enigmatic nature of time. The overall concept employs a dark purple background to set the tone, with contrasting brightness highlighting two key elements: a person and the concept of time. Additionally, a vibrant burst of colours and perspective blur is incorporated to enhance the visual richness of the composition. The inclusion of contact information and a QR code, along with captivating text, aims to engage the audience and emphasize the essence of the animation.

Design Elements:

  1. Background: The poster features a dark purple background, symbolizing the mysterious nature of time travel. The colour choice creates a visually appealing and immersive atmosphere.

  2. Key Elements: a. Person: The central focus of the poster is a prominent figure representing a traveller. The person's presence evokes curiosity and serves as a visual anchor for the audience. b. Time: Another crucial element is the depiction of time. This can be represented using symbols such as clocks, hourglasses, or abstract representations like swirling patterns. The emphasis on time reinforces the concept of time travel.

  3. Vibrant Light Effects: To add visual interest and depth to the composition, a burst of colourful lights is introduced. These lights are strategically placed to create a captivating and dynamic effect. The lights gradually transition towards the person, drawing attention to their journey through time.

  4. Perspective Blur: The implementation of perspective blur adds a sense of depth and movement to the composition. By applying this technique, the lights and colours appear to converge toward the person, enhancing the illusion of time travel.

  5. Text Elements: a. Contact Information: The designer's contact details are included in the poster, allowing viewers to reach out for further inquiries or feedback. b. QR Code: A QR code is incorporated into the design, enabling easy access to additional information or promotional material by scanning it with a mobile device.

  6. Attention-Grabbing Text: A captivating and thought-provoking text is included to capture the audience's attention. The text emphasizes the central theme of the animation, enticing viewers to contemplate the concept of time and its manipulation.

Conclusion: The final design successfully captures the essence of mystery and time travel through the use of a dark purple background, contrasting brightness highlighting the person and the concept of time, vibrant light effects, perspective blur, and strategically placed text elements. The overall composition achieves the desired effect, engaging the audience and inviting them to explore the intriguing theme of time manipulation.

 

Introduction: This report outlines the editing techniques and choices used in creating a concept film. The selected footage was carefully chosen to align with the storyline, and additional shots were created to enhance the narrative flow. To create an engaging concept film, the use of slow-paced and quiet music, coupled with the sound of the clock ticking, effectively conveyed the desired sense of mystery. Quick cuts and flashes were employed to rapidly convey the challenges and pressures faced by the protagonist, along with his increasing motivation to make time go faster. As the concept film reaches its climax, the background music swiftly transitions into a more intense tone, reflecting the protagonist's growing determination. Subtitles were utilized to convey the protagonist's ultimate desire: "I want to make time faster."

Editing Techniques:

  1. Music and Sound: a. Slow-Paced and Quiet Music: The concept film opens with a slow-paced and tranquil music piece, complemented by the sound of clock hands ticking. This combination establishes a mysterious and captivating atmosphere, drawing the audience into the narrative. b. Intense Background Music: As the concept film progresses towards the climax, the background music abruptly shifts to a more intense and energetic composition. This change mirrors the protagonist's escalating desire to manipulate time.

  2. Quick Cuts and Flashes: To swiftly convey the challenges and pressures faced by the protagonist, as well as his motivation to alter time, rapid cuts and flashes were employed. These quick edits help create a sense of urgency and captivate the viewer's attention.

  3. Subtitles: Subtitles were utilized to convey the protagonist's thoughts and desires. The phrase "I want to make time faster" appears on screen, clearly expressing the protagonist's ultimate goal and driving force.

Conclusion: The editing techniques employed in this concept film successfully captured the desired narrative and emotional impact. Slow-paced, quiet music, along with clock-ticking sounds, established a mysterious atmosphere. Quick cuts and flashes effectively conveyed the protagonist's challenges and increased motivation. The transition to intense background music mirrored the protagonist's growing determination. The inclusion of subtitles emphasized the protagonist's ultimate desire to make time go faster. Collectively, these editing choices created an engaging and thought-provoking concept film.

 

Promotion and Feedback Report

Introduction:

This report highlights the promotional efforts made for the concept film, as well as the feedback received from various sources. While online platforms such as YouTube, Twitter, and Facebook yielded mixed responses due to the limitations of big data analysis, an offline event was organized, hosting a screening session with around 20 attendees. The film was showcased during the event, allowing for direct feedback collection. Overall, the response was positive, although some suggestions and concerns were raised. Adjustments were made to address the feedback, including clarifying the target audience, refining the storyline, and considering scene design suggestions. Valuable feedback was received from supervisor Jason, colleague Peter, teacher Kate, and fellow student Noah.


Promotion and Feedback:

Online Promotion:

The concept film was shared on YouTube, Twitter, Facebook, and other social media platforms. However, the response was average, highlighting one of the limitations of relying solely on big data analysis for feedback collection.

Animation Sharing:

To gather more targeted feedback, an offline screening event was organized. Around 20 people attended the event, providing their impressions and suggestions after watching the film. The consensus was positive, but constructive criticism was also shared. Feedback indicated that the dark and complex nature of the film might not be suitable for children. This aligns with the initial pitch, as the film was primarily intended for adults, especially university students and individuals facing uncertainties about the future. Adjustments were made to emphasize the target audience and clarify the intended viewership. Some viewers found certain aspects of the storyline, particularly the segment involving an elderly person making a phone call, challenging to understand. The motivation behind each character's desire to accelerate time was not conveyed. To address this, additional scenes portraying the boy's fantasies were added, and subtitles were included at relevant moments to aid audience comprehension.


Degree Show Feedback:

During the Degree Show on May 17th, feedback was received from supervisor Jason, teacher Kate, colleague Peter, and fellow student Noah.

  • Stylise:

Jason found the final version of the film to be more understandable in terms of the storyline. However, he pointed out conflicts between the subtitles, certain video effects, and the overall art style. Adjustments were made to remove unnecessary effects and to replace subtitles with more detailed shots after the deadline.

  • Scene Design:

Peter suggested that the lighting in the boy's room should change gradually as he works tirelessly, especially with moving clouds outside the window. This dynamic background would add liveliness to the scene. Due to time constraints, extensive changes could not be made immediately, but the suggestions were noted for future improvements.

  • Storyline:

Kate provided feedback on the storyline, expressing concern about the boy's motivation to accelerate time. This feedback was in line with the concerns raised by the audience during the screening event. Adjustments were made to address these concerns, and further editing was done to create a faster-paced animation.


Student Feedback:

Fellow student Noah commended the clarity of the storyline but suggested that it felt too long. This feedback raised an important point about considering the length of individual scenes during the initial shot design phase. The need to establish balanced pacing throughout the film and highlight the more captivating scenes, such as time travel, was acknowledged for future projects.


Conclusion:

The promotional efforts, including online sharing and offline screening, provided valuable feedback on the concept film. The feedback addressed concerns regarding the target audience, storyline clarity, pacing, and scene design. Adjustments were made to enhance the overall understanding of the film and improve its flow. Valuable insights from supervisor Jason, Peter, Kate, and fellow student Noah were incorporated into the project, laying a foundation for future improvement in.

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